Tetsuya Yamashita is the Founder and CEO of Yamashita Project, Inc. He is an architect and evangelist who have driven the mobile industry from the beginning to have introduced the broadband technology and the internet innovation. He is now producing development programs to accelerate the innovation of business and technology. Prior to founding own company, he served as smartphone business director of NTT docomo, currently the top mobile communication carrier in Japan, and restructured their business from the closed feature-phone based model to the innovative internet based. Previously, he joined Motorola as an architect of the next generation mobile system and developed the global standard of 3G. He earned an MBA from MIT Sloan Fellows in 2007.